The Two Main Features Every Fashion E-Commerce Website Needs

Whether you're starting a brand-new fashion line or you're moving your brick-and-mortar store to the digital world to boost your profits, you're going to need a great website. If you're not sure where to start, here are the two key elements every fashion E-commerce site needs to be effective and profitable.

Solid and Consistent Branding

Branding is key in fashion. Almost all customers have clothing brands they prefer to buy from, and many people shop for the same brands again and again. That's because once customers understand what these brands are all about, they can be sure the brands will consistently produce new clothing they love. If you can show your customers just how your brand aligns with their tastes, you can convince them to return to your store every time they're in the market for new clothes.

One of the best ways to do that is by consistently infusing every part of your website with your brand. First, make sure your logo is displayed on every page. Next, ensure your colour scheme and fonts align with your brand identity. Muted tones and serif fonts work great for traditional luxury brands, for example, while bright colours and quirky fonts are ideal for kid's apparel websites. And don't forget about your copy—the text on your website, from the 'About Us' page to product descriptions. The tone you use when writing your copy should reflect your voice as a brand.

Great Product Photos

While online clothing stores have many benefits over traditional shops, they also have one clear disadvantage: customers cannot try on the clothes before they buy. That means your photos must do the items justice. If they don't accurately represent what the products look like in real life, you'll end up with a lot of disgruntled customers, poor reviews and costly returns. Along with making sure you use a seasoned fashion photographer, make sure you include a wide range of photos. Often, it's best to use a photo of your clothing on a model as the featured image so customers can imagine what the item will look like on their own body.

Then, use a scroll-through gallery to display photos of the product at different angles as well as close-up shots of key elements, such as buttons or pockets. For an even higher conversion rate, use website plug-ins that allow customers to zoom into photos, explore 360-degree model shots and highlight other items worn in the images.

For more information, call website design professionals.